You may have noticed that Rail Tickets in the UK look a lot different, and it annoyed be, because I don’t trust that the change will make things easier for me, and I’ve yet to find the study to prove otherwise.
When I challenged it on Twitter, there was a split between the lovers and the haters of the new design, and also a brilliant example of how not to sell the design by the Scotrailgb parody account, in a tweet that has since been deleted, using language I have heard others use to justify their way.
This is industry wide and was tested on two month old babies who had no problem, sure you’re not just simple?
Use language wisely. You don’t sell change by insulting your users, customers, developers, colleagues or managers.