Sense and Respond by Jeff Gothelf and Josh Seiden

Sense and Respond: How Successful Organizations Listen to Customers and Create New Products ContinuouslySense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously by Jeff Gothelf

My rating: 5 of 5 stars

Having read Lean UX, I was expecting a good book on how organisations could deliver projects. This book is about much more than that. The authors are coming from a point of frustration where agile delivery and Lean UX projects have failed to reach their potential because the organisations surrounding them were not supportive, so this book is about how to reshape an entire organisation to meet the challenged of the modern world, with lots of positive and negative examples, which is refreshing to see in this type of book. If you’ve ever had a strategy meeting, or ever found your project success limited by your organisation, go read this book.

Easily the best book about dysfunctional organisations and organisational change I’ve read since Peopleware.

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